𝓛𝑒𝓃𝓃𝒢𝓇𝓉 π“—π‘œπ“‡π“ˆπ“‰β€™π“ˆ 𝒾𝓃𝓉𝑒𝓇𝓃𝑒𝓉 π“ƒπ‘’π“Œπ“ˆπ“π‘’π“‰π“‰π‘’π“‡

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Green

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Green

Color of a time

𝓛𝑒𝓃𝓃𝒢𝓇𝓉 π“—π‘œπ“‡π“ˆπ“‰
Aug 3, 2022
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Green

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It’s impossibly coincidental that the natural color green is also that electric one which blinds me in the club, in which I tell the time from the digital alarm, or highlight passages of text. Which complicates the composition of photographs when it pushes its way into the foreground. And just as aliens, which in other respects we picture as only slight but all the more estranging aberrations of ourselves, so too are the puke I eject or the green screen whose coloration grounds in the intent that I separate myself from it, decidedly what I believe I’m not. Green.

Souvenir from an apartment search in Los Angeles

Green, the color which in our cosmos stands here for nature and there for its technological, shrillβ€”short: electricβ€”pendant, represents the twisted angle at which my species stands to (allegedly, opposite of) nature, from which I really derive.

The Canyon Speedmax CFR of freshii-sponsored triathlete Lionel Sanders

I paint my life green, enrich it with so-called (so-recognised) nature just because I have long forgotten that I myself am part of it.

Buy Le Creuset Enameled Cast Iron Round Dutch Oven , 1.5 qt., Kiwi Online  in Pakistan. B08GL14F4H
Pot, Le Creuset

Green is the new loudness of an initially silent since ubiquitous (neither over nor underpresent) tone.

Outdoor Research Foray

A contradiction adheres to my green rain jacket. Its hue refers to a nature which I may well relish surveying in its form, but from whose realness I shield myself by means of this shell, the waterproof texture of which places me above nature. So when the green of my functional clothing quotes nature, it does so only to reiterate nature’s domestication I, the technological individual, performed. The landscape in the midst of which I find myself grows as lifeless as the mandatory painting in a Biedermeier interior.

Customary digital alarm, RCA

Contradiction rubs and what rubs is electric.

La Sportiva Ultra Raptor GTX, black/forest green

Whereas purple aims at (gender) neutrality, green, the meaning of which remains elastic, means true ambivalence and weirdness. Green is really in its essence what purple, conscious of looks, just seeks to symbolise.

Just let the slightly revised color scheme of the 2022 BMC Timemachine 01 (lime) work its magic as you compare it to the 2018 edition (lemon).

π’žπ‘œπ“ƒπ“‰π’Ύπ“ƒπ“Šπ‘’π’Ή 𝒢𝒻𝓉𝑒𝓇 𝒢 π“ˆπ’½π‘œπ“‡π“‰ 𝒷𝓇𝑒𝒢𝓀 ...


Jens Hauser, who dedicates a life's work to the color of our time, addresses green as β€œthe most anthropocentric of all colors” as it β€œhyper-compensate[s] for what [humans] feel they have lost.” That resultantly, green becomes present where nature is absent, means that it’s precisely the most disastrous β€œcapitalist mechanisms [which] appropriate the metaphor and make everything greener."

Yes, one recalls the days when products which sought to give an impression of sustainability were still packaged in green. By now, however, we've grown weary of those marketing strategies. Indeed, I react allergically to the green lifestyles which these snakes seek to ensnare me with.Β When the symbolic content of the color green is exploited for self-interest, I no longer readily surrender to the green illusion whose contradictions render everything else frictious and electric.

(Unfortunately, the agencies already suspect that I am now turning to the scientific fact (not least in a gesture toward all sorts of denialists), and so greenwashing slowly gives way to black&whitewashing, green photographs to matter-of-fact ingredient lists and β€œnon-designs.” More on that soon, though.)

𝓛𝑒𝓃𝓃𝒢𝓇𝓉 π“—π‘œπ“‡π“ˆπ“‰


Appendix

A modest accumulation of the best green excess imagery.

Unsent Studio Monstera Mule
Alba Optics DELTA LMN VZUMβ„’ LEAF
Leaf Green Puff  Vest
Brandt-Sorenson Leaf Green Puff Vest
Nemo Chipperβ„’ Reclaimed Closed-Cell Foam Seat
HOKA Clifton 8 Schuhe in Green Glow/Bright White Grâße 42 | Straße -  1132090-GGBWT-08.5
Hoka Clifton 8, green/bright white
VeloFlicki & FeiniVelos GmbH, St.Gallen Β» Ortlieb Back-Roller Plus
Ortlieb Back-Roller Plus
speedo Fastskin Hyper Elite Mirror Brille grΓΌn
Speedo Fastskin Hyper Elite Mirror
Osprey Talon 22, lime green
Triathlonanzug Herren Tri Skinsuit | Q36.5
Q36.5 Tri Skinsuit 🐸

etc.

(I mean, sportswear and orthotics are really posthumanisms in themselves … Which makes it all the more radical to assign them the β€œprehuman” color …)

𝓛𝑒𝓃𝓃𝒢𝓇𝓉 π“—π‘œπ“‡π“ˆπ“‰

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